Ingredients

What is niacinamide? A guide for estheticians

What niacinamide is, what published studies have looked at, the concentrations those studies used, and what to ask a brand before adding a niacinamide product to your back bar or retail shelf.

October 22, 2026

What niacinamide is

Niacinamide, also called nicotinamide, is a water-soluble form of vitamin B3. It occurs naturally in foods such as fish, nuts, and legumes, and it is one of the most common actives in professional serums, moisturizers, and sunscreens.

It is not the same as niacin (nicotinic acid). Niacin is known for causing flushing when taken by mouth; DermNet notes that nicotinamide does not.

What the research has looked at

Most of the published work on topical niacinamide falls into four areas. The findings below describe what individual studies reported. They are not a promise of results for any product or client.

Skin barrier

Reviews describe niacinamide as increasing the skin's production of ceramides and free fatty acids and reducing water loss through the skin. This is why it often appears in barrier-support and post-treatment formulas.

Oil

In a 2006 study, a 2% niacinamide moisturizer lowered the rate of facial oil production in a group of Japanese participants over four weeks. In a separate split-face study of Caucasian participants, it lowered surface oil levels after six weeks, but not the rate of oil production.

Uneven tone

A 2002 study in the British Journal of Dermatology found that niacinamide does not block tyrosinase, the enzyme behind melanin production. Instead, it reduced the transfer of pigment from melanocytes to surrounding skin cells in lab models. In the same paper, a 5% niacinamide moisturizer reduced the look of hyperpigmentation compared with the base moisturizer after four weeks in 18 participants.

Visible signs of aging

A 12-week split-face study of 50 women using a 5% niacinamide moisturizer reported improvements in the look of fine lines, spots, redness, sallowness, and texture compared with a control.

Concentrations you'll see

Most of the clinical studies above used between 2% and 5% niacinamide. Retail and professional products are often labeled at 5%, 10%, or higher. The published studies we reviewed do not show whether concentrations above 5% do more, so a higher number on a label is not by itself a reason to choose one product over another.

What niacinamide is not

  • Not a sunscreen. DermNet notes it does not protect against sunburn, so daily SPF still matters.
  • Not a substitute for medical care. Acne, rosacea, melasma, and suspected skin cancers belong with a physician. What you can treat or recommend depends on your license and your state.

Tolerability

Topical niacinamide is generally described in the literature as well tolerated and gentler than retinoids or hydroxy acids. As with any active, some clients may react to a particular formula, especially at high concentrations or when layered with several other actives. Patch testing and introducing one new active at a time are good practice.

What to ask a brand before you stock it

  • What concentration of niacinamide is in the product, and is it listed on the label?
  • What other actives are in the formula, and how does the brand recommend layering it in a treatment?
  • Has the finished product been tested, or are the claims based on studies of the ingredient alone?
  • Is it available in back-bar sizes for treatments as well as retail sizes for home care?
  • Does the brand provide a protocol or training for using it after peels or devices?

Find professional brands

Niacinamide shows up most often in serums and moisturizers. Browse professional serums and professional moisturizers to compare brands by account requirements, training, and terms, then check each brand's ingredient lists directly.

Sources

Where this information comes from

https://dermnetnz.org/topics/nicotinamide https://academic.oup.com/bjd/article/147/1/20/6628642 https://pubmed.ncbi.nlm.nih.gov/16766489/ https://pubmed.ncbi.nlm.nih.gov/16029679/ https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/niacinamide-a-multi-functional-cosmeceutical-ingredient/23720

This piece follows our editorial standards: no efficacy or medical claims, sources listed, and any brand relationship disclosed. Spot an error? Let us know through our contact page.